
Data Literacy for Non-Analysts
Reading, questioning and presenting quantitative evidence without pretending to be a statistician.
01 · Audience
Who it is for
Managers, coordinators, policy and communications staff who receive dashboards and reports, must act on them, and want to interrogate them properly.
Verrow admits adults in work only. If the programme is not right for your situation, the admissions conversation exists to establish that before you commit anything.
Comfort with basic arithmetic and spreadsheets. No statistics background is assumed or needed.
Live online cohort. No prior statistics or programming required.
02 · Curriculum
What you learn
Strand 01
What a measure actually counts, and what it silently excludes
Strand 02
Distributions, variation and why averages mislead
Strand 03
Reading charts critically; recognising distorted scales and framing
Strand 04
Sampling, comparison groups and the limits of a single figure
Strand 05
Presenting uncertainty honestly to a non-technical audience
03 · How learning works
The shape of each week
Live seminars
Weekly two-hour session built around worked examples.
Reading set
Short prepared reading circulated before each session.
Studio work
Interrogate one report or dashboard from your own workplace.
Closing clinic
Open session for participants' own data questions.
Sessions are live and participatory. Verrow does not operate a learning platform, a recorded lecture library or progress tracking, and no part of this programme is self-paced.
04 · Admission and outcome
What it costs, and what you receive
Fees and dates
Both are set per cohort and issued in writing when you enquire, together with payment terms. We publish no indicative figures and no provisional calendar.
How work is answered
No examination. A Verrow Institute certificate of completion is issued to participants who complete the programme; it records participation and is not a regulated credential.
Next step
Write to the admissions office naming this programme. You receive the schedule, the fee and an invitation to a short conversation.
- Is Verrow Institute accredited?
- No. Verrow is an independent training institute. We are not accredited by, licensed by or affiliated with any government body, examination board or professional regulator, and we do not award degrees. Our certificates record completion of a Verrow programme and nothing beyond that.
- What do the programmes cost?
- Fees are set per cohort and issued in writing with the cohort schedule when you enquire. We do not publish indicative or "from" figures, because a range set months ahead of a cohort is not a real price.
- When does the next cohort begin?
- Cohort dates are confirmed as each cohort is scheduled and sent in reply to your enquiry. We do not publish a calendar of dates we cannot yet guarantee.
- Are the sessions recorded, or can I catch up later?
- The programmes are live and participatory; they are not self-paced courses and we do not operate a learning platform or library of recorded lectures. If you cannot attend most sessions live, the format will not work for you.